Social Shopping. It's exploding. And it is evolving quickly.
Last year if you'd asked me about social shopping I would have pointed one to Amazon and told you that the item reviews from actual buyers were types of social shopping. 6 months ago I would have told you about shopping aggregation websites like Kaboodle which permit you to view, comment, and receive deals from multiple retailers. A couple of weeks ago I would have told you about the new Facebook integration into websites like Levi's "Friend Store" and how you will see what your pals like. And today. Well today I'd let you know it's about what I call the Discount Crowdsourced Shopping Experience (DCSE) being powered by Groupon, Living Social, Gilt, Blackboard Eats, Wines Til Sold Out (WTSO) and more https://free-porn.tube/.
I'll give you a quick glossary-like description on each referenced DCSE at the end with this post, but first let me explain what this is.
A couple of months back I wrote an article about a new business ready to take off. What I described there clearly was the advancement of location-based applications like Foursquare, Gowalla, and MyTown combined with recommendation websites like Yelp and Citysearch, and how they were providing huge opportunities for shop owners to operate a vehicle people to their stores. DCSE's go the next step and offer discounts to operate a vehicle you into these stores. All of these DCSE's are essentially mailing lists and you obtain regular (often daily) deals delivered to your inbox https://protabletaroblog.wordpress.com/.
With these DCSE sites like Groupon and LivingSocial, people are flocking for them because the deals tend to be tremendous, averaging in a nearby of 50% off of very desirable products and meals. Groupon is the leader at the moment, but once you learn anyone who uses Groupon, chances are they're also using more than one of the others I mentioned. Note: part with this depends where you live. If you're in LA or New York, you will see it in action. If you live in Boise, this hasn't quite gotten for you yet. Nevertheless the model is working and odds are you will see this soon in your town https://lindenbluete.de/.
Let me let you know how I understand it's working.
A week ago Groupon offered a package to celebrate Mother's Day. A local day spa in Los Angeles, Le Petite Retreat offered two treatments that normally cost $235 for only $79. A 66% discount. Incredible, right? I couldn't resist, so I bought one for my wife https://www.humboldt-apotheke-hannover.de/.
Guess how many more bought the offer? If you'd asked me, I would have said 200. Maybe 300. The clear answer: 1,332.
Yes! So that is why I could let you know, this really is exploding. I don't know the day spa business. But my guess is this place just booked more business in one day than in recent months combined. (based on the $79 fee, the small business just grossed over $105,000 in one day.)
Now, this is a good news / bad news situation. Or even more like a be careful what you wish for situation. If you're a little shop that gets 20 customers a day. Heck, maybe even 50 on a great day. How will you deal with an influx this big? https://corona-apotheken.de/
Very carefully.
I've heard numerous stories lately where people purchased the Groupon or LivingSocial deal only to find out that the spot was so inundated that either they couldn't get yourself a reservation for months or that the service and experience was awful.
If it were me and I was the master of Le Petite Retreat, I would treat every customer that came in through this promotion like they paid $500. Forget that they only paid $79. Assume they paid a lot more than the common customer. Don't ignore your regular patrons, nevertheless they already love you. These new customers are that, new. And you know the old saying, you only get one chance to create a first impression. Those 1,300+ folks have the power to alter your business. Think long term. This will probably be one of the very most expensive advertising campaigns you've ever done, but also the absolute most targeted. A real game changer.
But my guess is that they are not prepared to take care of this. How could they be? I wonder what they thought would happen out of this Groupon promotion? 500 people maybe? I believe I'll ask them. Should they respond, I'll let you know.
Getting back to the central point with this post. Social shopping is exploding. This is the next big thing. It's not just one little bit of technology. It's an instant progression in social media marketing merging with eCommerce. And it is very exciting.
As I mentioned for the reason that other post, if you are a shop owner and your product is good, the chance is amazing. The best in history. It's targeted, it's relatively easy, and the price has become the best investment you can ever make (some of these exact things are free). Get your face around it. If you can't, hire someone to achieve this for you. If you can't find anyone, tell your niece or nephew to study this stuff and start trying things. Shoot, tell them to email me, I'll point them in the proper direction.
